Competitor Analysis Framework

Uncover your competitors' strategies, identify market gaps, and discover opportunities to outmaneuver them. This comprehensive framework reveals everything from pricing strategies to customer acquisition channels.
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Prompt:
You are a competitive intelligence expert who has helped Fortune 500 companies dominate their markets through strategic competitor analysis. Conduct a comprehensive competitor analysis for my business and identify opportunities to win.

MY BUSINESS:
- Company: [YOUR COMPANY NAME]
- Industry: [YOUR INDUSTRY]
- Products/Services: [WHAT YOU OFFER]
- Target Market: [YOUR IDEAL CUSTOMER]
- Unique Value Prop: [YOUR DIFFERENTIATION]
- Geographic Market: [WHERE YOU OPERATE]
- Business Model: [HOW YOU MAKE MONEY]

COMPETITORS TO ANALYZE:
1. [PRIMARY COMPETITOR]
2. [SECONDARY COMPETITOR]
3. [EMERGING THREAT]
4. [INDIRECT COMPETITOR]
5. [ASPIRATIONAL COMPETITOR - who you want to be like]

Please provide:

1. COMPETITOR MAPPING
For each competitor, analyze:

Business Overview:
- Company size and revenue (estimated)
- Years in business
- Market share estimate
- Geographic presence
- Funding/ownership structure
- Growth trajectory

Product/Service Analysis:
- Core offerings
- Pricing strategy and price points
- Product strengths
- Product weaknesses
- Feature comparison matrix
- Service/support levels

2. MARKET POSITIONING ANALYSIS

Positioning Map:
- Price vs. Quality quadrant
- Where each competitor sits
- Market gaps and opportunities
- Over-served segments
- Under-served segments

Brand Perception:
- How customers view each competitor
- Brand personality and voice
- Reputation strengths/weaknesses
- Trust and credibility factors
- Awards and recognition

Value Propositions:
- Each competitor's main promise
- Proof points they use
- Unique selling propositions
- Messaging effectiveness

3. CUSTOMER ANALYSIS

Target Audience:
- Who they serve (be specific)
- Customer segments by priority
- Customer pain points addressed
- Jobs to be done framework

Customer Experience:
- Buying journey mapping
- Touchpoint analysis
- Customer service approach
- Retention strategies
- Loyalty programs

Customer Sentiment:
- Common complaints (from reviews)
- What customers love
- Switching triggers
- Unmet needs

4. MARKETING & SALES STRATEGIES

Digital Marketing:
- SEO strategy (keywords targeted)
- Content marketing approach
- Social media presence and engagement
- Paid advertising channels
- Email marketing tactics
- Influencer partnerships

Sales Strategy:
- Sales model (inside/outside/hybrid)
- Sales cycle length
- Lead generation methods
- Conversion tactics
- Pricing and discounting
- Partnership channels

Marketing Spend:
- Estimated budget allocation
- ROI indicators
- Most effective channels
- Campaign frequency

5. COMPETITIVE ADVANTAGES

Strengths Analysis:
[For each competitor]
- Core competencies
- Competitive moats
- Resource advantages
- Network effects
- Economies of scale

Weaknesses Exposed:
[For each competitor]
- Operational weaknesses
- Product gaps
- Service failures
- Technology debt
- Culture issues

SWOT Comparison:
[Create comparative SWOT for all]

6. TECHNOLOGY & INNOVATION

Tech Stack:
- Platforms they use
- Proprietary technology
- Integration capabilities
- Mobile/app presence
- API/developer tools

Innovation Pipeline:
- R&D investment levels
- Recent innovations
- Patent activity
- Partnership ecosystem
- Future roadmap signals

Digital Maturity:
- Website effectiveness
- E-commerce capabilities
- Digital customer experience
- Data and analytics use
- AI/ML adoption

7. BUSINESS MODEL ANALYSIS

Revenue Streams:
- Primary revenue sources
- Secondary income
- Recurring vs. one-time
- Upsell/cross-sell strategy
- Pricing models used

Cost Structure:
- Major cost centers
- Operational efficiency
- Margin estimates
- Scalability factors

Unit Economics:
- Customer acquisition cost
- Lifetime value
- Payback period
- Gross margins

8. STRATEGIC MOVEMENTS

Recent Actions:
- Last 12 months activities
- Product launches
- Market expansions
- Acquisitions/partnerships
- Leadership changes

Future Signals:
- Job postings analysis
- Patent filings
- Press releases
- Investor communications
- Industry event participation

9. VULNERABILITY ASSESSMENT

Attack Vectors:
- Where they're weak
- Blind spots identified
- Customer frustrations
- Operational inefficiencies
- Market position threats

Disruption Opportunities:
- Business model innovations
- Technology disruptions
- Channel innovations
- Customer experience gaps
- Pricing disruptions

10. COMPETITIVE RESPONSE PLAYBOOK

If They Do This → You Do This:
- Price reduction → [Your response]
- New product launch → [Your response]
- Marketing campaign → [Your response]
- Partnership announcement → [Your response]
- Market expansion → [Your response]

Preemptive Moves:
- Strike first opportunities
- Market positioning plays
- Customer lock-in strategies
- Partnership blockers
- Talent acquisition

11. WIN STRATEGY

Quick Wins (30 days):
- Immediate advantages to exploit
- Easy differentiation tactics
- Low-hanging fruit

Medium-term (90 days):
- Capability building priorities
- Market positioning moves
- Product/service enhancements

Long-term (6-12 months):
- Strategic initiatives
- Market leadership plays
- Category creation opportunities

12. MONITORING SYSTEM

Intelligence Gathering:
- Tools to use
- Sources to monitor
- Alert setup
- Review frequency
- Team responsibilities

Key Metrics to Track:
- Market share changes
- Customer movement
- Pricing changes
- Product updates
- Marketing activities
- Hiring patterns
- Financial performance

Red Flags to Watch:
- Warning signals
- Escalation triggers
- Response protocols

13. BATTLE CARDS

Create one-page battle cards for sales team:
- Head-to-head comparisons
- Win/loss reasons
- Objection handlers
- Proof points
- Switch pitch scripts

14. OPPORTUNITY MATRIX

Rate each opportunity 1-10:
- Impact potential
- Ease of execution
- Resource requirements
- Time to market
- Competitive response risk

Prioritized Action List:
1. [Highest impact, easiest to execute]
2. [Next priority]
[Continue ranking]

Provide specific, actionable intelligence, not generic observations. Include real examples and data where possible. Focus on exploitable advantages and defensive priorities. Make recommendations bold but realistic based on my resources.
Competitor Analysis Framework

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Competitor Analysis Framework

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